Head to toe embroidery…will you please?

Much against what I imagined my 50-year-old self to be one day – that super sleek classic dresser who takes dressing her own age very seriously… now fast forward to September 2017 and I find myself convinced that in fact, a good eye for prints (and print clashing for that matter), is an essential key to a grown up woman’s style evolution. Feeling rather enlighted by this change of heart, I am totally smitten with the luxe Bohemia taking hold of myRead more…

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All hail the one piece…

As a Brazilian-born, it has always been tricky to get my head around the concept of a full piece swimming costume. I mean, growing up watching women of all shapes and sizes wearing bikinis of all shapes and sizes while worshipping the sun on the white, sexy sands of Rio, does not leave space in one’s head for understanding the concept of a one piece that leaves one with all sorts of weird and wonderful tan marks. In addition, IRead more…

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The essential guide to the summer sales…

With traditional sale times turned on its head, sales shopping has become a little more complicated. Firstly, because we no longer know when to expect the price of that gorgeous designer blazer to drop, secondly because it may be discounted by anything from 20% to 50% off, depending on the stockist. While it is quite exciting to shop the summer sales in May, when technically summer has not even started yet, it does make it harder work to trawl our favoriteRead more…

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The shape of things to come: A fashion insider’s peek into sartorial choices for next season..

“Oh, fashion….Always running ahead of itself.” Picture this, it is Paris Fashion Week, March 2017, the calendar end to the long European winter, but in real effect, still very much winter in a rainy, cold Paris. That boring time of the year, sartorially speaking, when none of your clothes feels exciting anymore. You have a wardrobe full of “new season” purchases, but it may be another few months before you can actually wear them, meantime you are stuck wearing yourRead more…

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The five style commandments for the summer of 2017…

March, the promise of warmer days ahead…ahead, but not quite here yet. If I were a month, when it comes to fashion I would probably be March. Spring like on paper, but unpredictable and non-conformist in reality. For those of you familiar with my fashion views, you will know I don’t play by the generally accepted Instagram etiquette of “be nice or be quiet”. If I feel strongly enough about say, bloggers who don’t disclose their posts as sponsored whenRead more…

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On the slopes or the beach – I have you covered…

February in London is synonymous with half-term, that time of the year when winter has lost its allure and everyone is in much need of a rejuvenating break to see us through the rest of the winter, which could still last another three months… Generally speaking, when it comes to city style, I am mostly sitting on the edge of generic. Always sticking to neutral palettes, with only a hint of colour or print every now and then. Wearing theRead more…

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Playing along with fashion’s status quo..

Holiday, cruise, pre-spring, call it what you may, is, if we are to believe fashion retailers, the best selling season on the fashion calendar. To be honest, it is beyond my shopping savviness to understand how a mere few months after gorging on all the summer sales, I should become interested in shopping for summer clothes again in December, when the thermometers have plummeted and it is freezing outside… But in the interest of playing along with the fashion statusRead more…

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The festive season in grown up fashion…

It is party season time, a time when, apart perhaps from a job interview, first impressions are crucial. In a room full of people, I find it really important to stand out for the good reasons only. When I scan a room for people I find interesting and would like to get to know better, the way they dress is the first thing I look at – I work in fashion. For instance, nothing puts me off quicker than someoneRead more…

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Will American contemporary labels survive in the UK?

Having previously owned a boutique specialising in contemporary mid price range designers in the UK, I never quite understood why a sector that fills such an important gap between the high street and the high end has never done well in the UK – remember mywardrobe.com? In search of a plausible answer, my thoughts were always focused on understanding the difference between how British women vs American and European women shop. The British are immensely proud of a lifestyle thatRead more…

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Cosy meets cool…

September marks the highlight of the fashion calendar’s year, there is so much happening that is enough to make one’s head spin on its axles. Fashion weeks happening around the globe, all the relevant fashion magazines launching their fashion special editions for the new season ahead, stores receiving the products they propose us to wear and so the list goes on. It is the shake up, dust off month when it comes to fashion. So for me, it makes perfectRead more…

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